Manage with Data

Manage with Data

Client experience is the sum of all interactions a client has with your company during the various stages of the client journey. Today, these interactions mostly take place in digital channels. Digital business development means embracing change and paying attention to all business functions along the client journey.

Goal-driven digital business development starts by creating a mutual, company-wide vision on how your company is going to gain a competitive edge with digital services. This vision should include business goals and clients’ requirements and expectations.

A Step-by-Step Implementation Plan Makes the Vision Come True 

In order to make the vision a reality, you need a step-by-step implementation plan with clear goals and metrics defined for each development activity. This way you can follow the effectiveness of your development investments and allocate resources to activities that bring the most benefits to you and your client.

  • Customer-oriented vision sets the direction for development
  • Development road map makes changes more tangible
  • Metrics help route resources to the most effective activities

Customer-oriented Vision Sets the Direction for Development

Digital business vision refers to a customer-oriented view on how you are going to turn digitalization into a competitive edge. This vision combines business goals with clients' requirements and expectations.

Development Road Map Makes Changes More Tangible

A digital business development road map is a step-by-step plan for making the vision come true. Together, we set clear goals and metrics for each development activity in the road map.

Metrics Help Route Resources to the Most Effective Activities

Real-time measurement of development activity effectiveness is crucial to goal-driven resource allocation. A digital business scorecard sums up all development activities, related business results and allocated resources.

Digital business development should be goal-driven. It should be based on a customer-oriented vision on how digital translates into a competitive edge.

Interested?

Jan Landén

CEO / Partner

jan.landen@bonsky.com

+358 50 447 5227

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