On several occasions, Neste Rally Finland has been selected as the world’s best rally event. AKK Sports aims to take the WRC experience to the next level by introducing a digital rally experience.
The brand new, free rally app provides a wealth of information and entertainment in Finnish and English. The Neste Rally Finland App is available for download in Google Play and App Store. The app is available for everyone interested in the event, but is designed first and foremost to expand and intensify the live Neste Rally Finland experience.
“Our aim was to create a brand new digital content channel bringing together all information and main events of the rally week, so that spectators can easily find them, search for more information and customize their rally app by adding their favorites,” says Heli Kemppainen, Commercial Director at AKK Sports.
The App adds Interactivity to the Event
The app adds interactivity to the event and allows organizers to collect valuable data for improving the event.
“Our goal is to improve this international event and get the app users involved in improving the Neste Rally Finland experience with us. For instance, they can rate special stages and services provided at those stages when the rally starts. We believe this app brings spectators closer to the rally, makes following the event easier, strengthens customer experience, and improves customer loyalty,” Kemppainen continues.
Aiming at an Improved Rally Experience
“Concise, continuous and current are the words that best describe the app content. For instance, users will receive status updates in real time during the rally. Special attention has been paid to users accessing the app in large crowds and in the countryside along the route: almost all content is also available offline. This means downloading the app takes a bit longer than usual, but we think the benefits overcome the slight delay,” says Bonsky’s Janne Pirkola.