Client Story

Bonsky’s Service Design knowledge convinced Stora Enso

Stora Enso was looking for a competent and professional partner with whom they could start developing a new B2B purchase funnel.

When Stora Enso mapped out their options on who would be able to deliver them a modern online shop, Bonsky stood out from the competition. They were convinced by Bonsky’s offer in general, and also by their way of executing and implementing a service design process. One of Bonsky’s special strengths is their ability to listen to the client and the client company’s needs. In addition, they are able to concisely and clearly showcase the development path they offer as well as its concrete benefits.

Bonsky includes their end clients in the planning process

The project was done according to Bonsky’s service design concept. In Bonsky’s model, it is crucial to include the end customers from the start to be able to build solutions, which correspond with the concrete existing needs the end customer has. The purpose of the service design model is to map out the needs of different end user groups and their pressure points. This way, the service is designed based on the users’ needs right from the start and it will serve them in the best possible way in their daily life. The project with Stora Enso started with gathering information on the end customers in general and recognizing and defining different customer profiles. In this first phase of the service design, Bonsky used both workshops and questionnaires, which were sent out to both Stora Enso’s employees as well as to the end users.

“The different ways of working, such as the workshops, helped us to gather valuable information and they brought us some concrete benefits. Our internal workshops helped us to redefine our own needs and to set goals for the new service. The information gathered in the workshops has been effectively used in developing this solution.” – Jukka Mustonen (Project Manager, Stora Enso)

From service design to concept

In the second phase of the service design, Stora Enso’s purchase funnel and its service concept were designed and then tested in practice by the end users. In the third phase, the functionalities of the service were specified and the functional definition of the purchase funnel was executed.

“Bonsky’s strong knowledge in service design as well as their ability to execute a project from start to finish really stood out from other vendors. From the get-go, Bonsky has had an efficient and a professional approach. Their competent staff has been invested in the project and has professionally forwarded the project within the agreed schedule. The cooperation has been smooth, and they have, for example, always responded quickly to our messages. They have really convinced us, and the end results have been better than we expected.” – Jukka Mustonen (Project Manager, Stora Enso)

“The service design process and concept form a good base for continuing the project. The service design process and the concept done by Bonsky form a strong base for the execution of our purchase funnel. I do not think we could have been able to stick to the schedule and to make such progress in this project without using such a thorough and high-quality concept.” – Jukka Mustonen (Project Manager, Stora Enso)

 

 

 

More client stories

Puuilo’s product information management is being developed together with Bonsky

Case: Puuilo

Puuilo’s product information management is being developed together with Bonsky

Digital service platform developed by Bonsky is an important part of iLOQ’s retailer experience

Case: iLOQ

Digital service platform developed by Bonsky is an important part of iLOQ’s retailer experience

Bonsky implemented Finland's first Akeneo EE Product Information Management (PIM) solution for Dahl.

Case: Dahl

Bonsky implemented Finland's first Akeneo EE Product Information Management (PIM) solution for Dahl.

Bonsky’s Service Design knowledge convinced Stora Enso

Case: Stora Enso Packaging Solutions

Bonsky’s Service Design knowledge convinced Stora Enso

Online Service Improves Customer Experience

Case: Jyväskylä Energy Group – Client Story

Online Service Improves Customer Experience

Bonsky Digitalized Kiilto's Client Journey Through Client Engagement

Case: Kiilto – Client Story

Bonsky Digitalized Kiilto's Client Journey Through Client Engagement

Back to top